UK Nationwide Organistions

South West Tourism

Background of Organisation

South West Tourism is the Regional Tourist Board for the South West, and delivery arm for the strategic development of tourism for the South West of England Regional Development Agency. As a partnership of private enterprise and both local and central government it works to encourage the promotion and development of tourism in Bath, Bristol, Cornwall and the Isles of Scilly, Devon, Dorset, Somerset, Gloucestershire and Wiltshire.

Organisational Objectives

South West Tourism has a role to:

• Generate new and repeat customers through professionally researched and executed marketing campaigns
• Steer the development of tourism in the region through key strategic development projects
• Represent and lobby for a fair economic and public policy position which will enable the industry to develop and grow
• Save tourism businesses money through membership benefits, discounted purchasing and cost saving opportunities and high quality support services.
• Provide high quality relevant business support services to tourism operators
• Act as the industry led body and the voice of tourism in the region.
• Help the sustainable development of a profitable and growing quality tourism industry
  

Relevant Policies, Projects & Activities

Small scale environmental measures and recycling are covered by the Rural Access fund that SWT administer.

Another relevant project is the South West brand mapping. The objective of the branding research programme was to establish a firm foundation for the development of tourism brands in the South West. In the duration of the research it was suggested that the South West's perception of the public was often synonymous with the coast. Following on from this perception that the South West predominantly encompasses coast line, the first, or at least one of the first, images that are mentioned pertain to the coastal scenery: “lovely beaches”; “rugged, craggy, coastline”; “sand” and “sea”. In all 12 groups these images were their first thoughts.

For More Information go to: South West Tourism Projects